Table of Content:

1. Turning your ideas into steady streams of cash flow 4
1.1 What is an eBook? 4
1.1.1 Benefits of publishing your own eBook 5
1.2 Creating an eBook without any writing experience 9
1.2.1 Getting Started – The first few steps 10
1.2.2 What Works and What Doesn't – Researching Topics 10
1.3 Best Selling Books to write and sell 12
1.4 Cashing in on other people’s ideas 13
1.5 Message Boards and Discussion Forums 13
1.6 Brainstorm 13
1.7 Writing Instructional eBooks 14
1.8 List all your ideas 14
1.9 Hiring professional Writers to write your eBook 16
2. Writing and Publishing your own profitable eBook 25
2.1 Getting Started 25
2.2 Title of the eBook 26
2.3 Writing Tips for your eBook – Making your eBook user friendly 28
2.3.1 The Writer’s Block 32
2.4 Key aspects of designing an eBook 35
2.4.1 Using Graphics and Clip Art 35
2.4.2 eBook formatting solutions 36
2.4.3 Using an ISBN for your eBook 41
2.5 Compiling your eBook 42
2.6 A few guidelines for HTML eBooks 43
2.7 Protecting your eBook 45
2.8 The Importance of eBook covers 53
2.9 Customizing and personalizing your eBook 55
2.10 Updating your eBook Dynamically 56
2.11 Delivering your eBook 58
2.12 A list of places to submit your eBook 60
3. Creating a Killer Mini-Site Designed to Sell 62
3.1 What you need to sell eBooks from your website 62
3.2 Designing a money making website 63
3.3 Navigation Structure 68
3.4 Site Usability and Convenience 68
3.5 Building Interactivity and Personalization 69
3.6 Security and Firewall 71
3.7 Domain Name registration 72
3.8 Web Hosting 75
3.9 Payment Processing Options 80
3.9.1 Merchant account for credit cards 82
3.10 Security Certification and Encryption 88
3.11 Setting up your download page 89
3.11.1 A few other pointers 91
3.11.2 Protect your downloads – Protect your Income 94
3.12 Setting up Customer Support and Services 97
3.13 Running your website on “Auto Pilot” 99
3.14 Third party processors 100
4. Marketing and distributing your eBooks 104
4.1 The Marketing Budget 104
4.2 Intelligent ways to Market your eBook 105
4.2.1 Pricing your eBook competitively 105
4.2.2 Boosting your eBook sales 108
4.2.3 Do not “Sell”; Provide a “Solution” 115
4.2.4 eBook Viral Marketing Strategies and Techniques 117
4.2.5 Using Autoresponders to sell your eBooks 120
4.2.6 Back-end Selling and Cross-Selling 121
4.2.7 Writing Google AdWords to generate sales 124
4.2.8 Creating Sales letters that attract customers 129
4.3 Offline Marketing Strategies 134
4.4 Getting your eBook reviewed 135
4.5 Leveraging the benefits of testimonials 138
4.6 Using Press Releases to advertise your eBooks 139
5. Setting up Affiliate Programs 141
5.1 Affiliate Programs – What are they? 141
5.2 Using eBooks for Affiliate Marketing 142
5.3 Creating a successful affiliate program – Guaranteeing higher income through your affiliate program 144
5.4 Getting affiliates to sell your product 153
5.5 Affiliate Management Services 154
5.6 Promoting your eBook by joining other affiliate programs 155
5.7 Avoidable mistakes 159
5.8 Getting affiliate directories and networks to promote your eBook 162
6. Final Thoughts 164
6.1 Avoiding the most common marketing mistakes 164
6.2 Conclusion – The Future of eBooks 167